Marketing and PR Manager
Organization
The Grand Opera House · Wilmington · DE · Northern DelawareJob Type
Full TimeSalary
$50,000 - $60,000Categories
Marketing & Communications, Other, Program / Project ManagementClosing Date
May 25, 2024Description
Reporting to the Director of Sales and Marketing, the Marketing and PR Manager is responsible for marketing plan execution, data analysis, and earned media impressions. The Marketing and PR Manager serves as the organization’s daily communicator to show/marketing representatives, media outlets, and patrons across multiple platforms including traditional print collateral, media relations, and works in collaboration with the Digital Marketing Manager on marketing plan/messaging alignment. This role builds/maintains relationships and executes compelling, clear, and consistent messages for The Grand’s programming as well all key externally-focused departments: Marketing, Development, Education, and Community Engagement.
Key Responsibilities/Job Duties:
The Marketing and PR Manager is directly responsible for, but not limited to:
• Continue to strengthen The Grand’s brand’s unique and compelling image, personality, and voice to build relevance and equity among target consumer audiences and maintain and improve the reputation of the organization and our stakeholders
• Proactively monitors and recommends adjustments to marketing initiatives as needed to ensure sales are performing to maximum potential. Provides reporting on campaign ROI and analytics for all efforts.
• Provides ongoing actionable insights into campaign performance to relevant stakeholders
• Work with the Director of Sales and Marketing and internal stakeholders to launch marketing/communication campaigns and tell compelling stories around The Grand’s announcements and initiatives.
• Leads PR efforts to build brand with artists, industry representatives, media and community to generate significant earned media coverage
• Establish and maintain relationships with media outlets and relevant organizations.
• Initiating and coordinating press coverage and interviews between local/regional press and artist management
• Copywriting for media, collateral materials, advertising, and presentations
• Manages and supports marketing relationships with resident partners
• Conducts customer, brand and product research initiatives
• This job describes the general nature and scope of responsibilities for this position. Please note other duties and responsibilities may be assigned or removed at any time.
Required Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities required.
EDUCATION & EXPERIENCE
• College degree in a relevant field or the equivalent level of experience
• 5 years industry experience in the live events/entertainment business or consumer marketing
• Proven ability to maximize earned media coverage
• Proven working experience in marketing, particularly within the industry
• Demonstrable experience managing marketing campaigns.
KNOWLEDGE, SKILLS & ABILITIES
• An entrepreneurial and creative thinker and doer with strong verbal and written communications skills and exceptional attention to detail that is driven to identify target audiences and devise campaigns that engage, inform and motivate
• Highly effective and persuasive communicator in both writing and verbal forms
• Strong interpersonal skills with the ability to build rapport, effectively communicate and relate well to people, work well within a team environment as well as independently
• Excellent organizational skills, including exceptional accuracy and attention to detail
• Exceptional ability to understand media needs and expectations
• Strong analytical and problem-solving skills especially under pressure
• Ability to work in fast-paced environment with demonstrated ability to manage multiple competing priorities and meet strict deadlines
• Ability to be appreciative of diverse perspectives, and a commitment to the organization’s initiatives regarding racial equity, diversity, and inclusion
Job Type: Full-time with benefits which include: Medical, Dental, Vision, H.S.A, STD, LTD, Life Insurance, 403B
Schedule: Monday – Friday, 9am to 5pm, some nights and weekends required
Conclusion: This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.
TO APPLY: Please forward cover letter and resume to tcrawford@grandopera.org or Teresa Crawford, Human Resources Director, The Grand Opera House, 818 North Market Street, Wilmington, DE 19801